The endline evaluation of the pilot project revealed that Malkangiri district possesses ample capacity for producing and distributing FR, with multiple quality checks in place to ensure that high-quality FR reaches the intended beneficiaries. However, the assessment also identified a lack of awareness and knowledge among the beneficiaries and nearest distribution stakeholder (PDS Shop) regarding the benefits of FR and the appropriate cooking methods to be employed. There existed a perception among the beneficiaries that FR was akin to ¡°Plastic Rice¡± in the initial phase of pilot project resulting in their reluctance to consume it. Nevertheless, as the pilot project progressed and district administration along with local Non-Government-Organizations (NGOs), under the supervision of the ÐÓ°ÉÂÛ̳ (WFP), implemented information, education, and communication (IEC) initiatives, the beneficiaries¡¯ understanding, and acceptance of FR experienced significant growth.
